University of California, Agriculture & Natural Resources
University of California, Agriculture & Natural Resources
University of California, Agriculture & Natural Resources
University of California
University of California, Agriculture & Natural Resources

Client Stories

New fruit looked like a tennis ball, but UCCE advisor's manual converted growers to the kiwifruit way

Kiwi fruit
In the 1970s, California farmers became interested in a new exotic crop—kiwifruit. No one really knew much about the crop or how to grow it here, so UCCE pomologist Jim Beutel did some research. Soon he had put together a how-to manual for growers and was providing individual grower consultations all over the state. He also helped UCCE farm advisors present short courses in their own communities. As a result, today kiwifruit is a mature industry in California and is growing in both the Sacramento and San Joaquin valleys. California kiwifruit is exported all over the world, and has become an important alternative crop for growers who specialize in tree fruits or table grapes.

 

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