John is a southern San Joaquin Valley farmer growing blueberries, a relatively new crop for the area. In 2006 John’s crop sustained significant losses, and from what he could tell the cause appeared to be thrips infestation. John was right about the cause, but on his own he could find very little information on thrips. So he contacted the UCCE Kern County entomology advisor for assistance. A three-year study ensued to determine the life cycle for thrips in blueberries and identify effective pest management practices, both conventional and organic. UCCE both saved John’s future blueberry crops and improved the profitability of the California blueberry industry, both as direct results of agricultural research and extension education.